Concerned about the influence advertising may have on physicians, an Australian medical journal will no longer accept paid ads about prescription drugs and has called on other journals to take the same stand.

The ads could “change the prescribing practices of doctors”, wrote editors George Jelinek and Anthony Brown wrote in an editorial. “It is time to show leadership and make a stand, and medical journals have a critical role to play in this. At Emergency Medicine Australasia, we have, therefore, drawn a line in the sand and have stopped all drug advertising forthwith. We invite other journals to show their support and follow suit by declaring their hand and doing the same.”