The American Psychiatric Assocation’s PR Crisis—The Truth is Out There
As the news tumbled out last week that the American Psychiatric Association had hired GYMR, an expensive PR company, to help the organization “execute strategies that include image and alliance building, public education campaigns or media relations to harness the formidable forces of Washington and produce successful results for clients” (services that GYMR brags about in its mission statement), it became clearer than ever that the APA has more than an image-problem with DSM-5.
With The Lancet, New England Journal of Medicine, 51 professional organizations, a sizable blogging community, and the manual’s former editor, Allen Frances, all voicing strenuous concern about the manual’s planned revisions and likely content, the hiring of a PR firm to “execute … image-building”—that is, to gloss over serious diagnostic issues and controversies in psychiatry—amounts to a fig leaf, a frantic effort to whitewash the manual’s many flaws and questionable content.