Tag Archives: marketing strategy

Author of ‘Sex, Lies and Pharmaceuticals’ Criticizes ‘Hypoactive Sexual Desire Disorder’

Is female sexual dysfunction a medical condition? Drug companies have sure been trying to make you think so, says researcher and journalist Ray Moynihan in his new book, “Sex, Lies and Pharmaceuticals.” Moynihan lambastes drug-industry-financed patient advocacy groups, medical associations and “key opinion leaders” for a global marketing strategy aimed at convincing doctors and regulators that female sexual dysfunction was a medical condition in need of a pharmaceutical treatment.