Jim Edwards
BNET
November 20, 1009

Britain’s National Health Service is losing a fight against the Bonkers Institute for Nearly Genuine Research — a web site that publicizes the underbelly of psychiatric medicine — over brochures for children that tell them how to take antipsychotic medicines such as Johnson & Johnson (JNJ)’s Risperdal (risperidone).

The Bonkers Institute added three leaflets — for risperidone, atomoxetine and olanzapine — to its gallery of advertising for kids’ mental health medicines. The NHS has asked the web site to take them down as they are intended for patients only.

The brochures say things such as:

Why am I taking risperidone?     It can help if you are having thoughts that leave you feeling frightened or confused, or if you are hearing upsetting or annoying voices when nobody is there. It can also help if you are worried or frightened, or confused, and if you are finding it hard to concentrate on doing normal everyday tasks.

Risperidone is not approved for children in the U.S., and its off-label use in kids is controversial.

Read entire article: http://industry.bnet.com/pharma/10005419/nhs-loses-fight-over-publication-of-antipsychotic-meds-brochures-for-kids/

See more cartoon kiddie drug promo for kids in Britain: http://www.bonkersinstitute.org/medshow/atomoxeteen.html

http://www.bonkersinstitute.org/medshow/risperrydone.html

http://www.bonkersinstitute.org/medshow/olanzapeen.html