The pharmaceutical companies have broadened their horizon. It is not enough that they have 30% of middle and upper income white women addicted to antidepressants and that 20% of adults take some form of psychiatric medication. They now want to hook as many children as possible on psychiatric medication as well.
It’s no secret that advertising works. Big Pharma wouldn’t spend over $4 billion a year on direct-to-consumer advertising if it didn’t mean massive profits.
What is more unknown is why drug ads that sow hypochondria, raise health fears and “sell” diseases are often the most common–and effective–even when the drugs themselves are of questionable safety.
The nation’s fourth most frequent drug ads in 2009 for were Cymbalta, making Eli Lilly $3.1 billion in one year, despite the antidepressant’s links to liver problems and suicide. Pfizer spent $157 million advertising Lyrica for fibromyalgia in 2009, despite the seizure pill’s links to life-threatening allergic reactions. The same year, it spent $107 million advertising the antidepressant Pristiq, even though it also had links to liver problems.
A 12-year-old boy has bravely told how he was medicated into a near-stupor as he was passed between foster care homes. The seventh grader, known only as Ke’onte, told Congress that being given the mind-altering drugs was ‘the worst thing anyone could do to foster kids’. He revealed that he could barely eat while on the medication and was so exhausted ‘it felt like I would collapse wherever I was in the house’. ‘I’ve been in the mental hospital three times during foster care, and every time I had to get on more meds or new meds to add to the ones I was already taking,’ he said.
New guidelines for mental illness turn shyness in children from a personality trait into a mental disorder that warrants drug treatment. Drug companies already target children, who fidget too much in class or have trouble concentrating on their homework, with stimulant drugs for treating attention deficit disorder. Now children who sit too quietly or are more withdrawn than their peers will also be targeted with medication for social anxiety disorder or depression.
Charges for allegedly shooting at policemen when they came to take way her daughter. The department of human services issued an order because she took her daughter off an antipsychotic medication. Godbolbo denied ever firing a weapon. A judge dismissed the criminal charge yesterday saying there was no evidence to support them and agreeing with Godboldo’s lawyers that child services order was invalid.